Enviromental Branding Project
Going into this project I was presented with ultimate freedom in what I see this brand being and the values I hold on to with this project. I decided that because of my hobbies I wanted to create an environmentally conscious sewing supply brand. My target demographic is millennials because I felt they are environmentally conscious, but may also see sewing and an antiquated hobbie. I wanted to reinvigorate the love for sewing in a younger generation through environmentally responsible sewing projects and trendy branding. To move forward into this project I created a mood board which really reflects what I want to see and feel with this brand. The winning theme was a fresh blue brand with natural accents and watercolor feel. I think this reflects the branding of the last few years and will bring life to the sewing supply packaging.
